RED DESIGN COUNCIL

RED

By 2010, one in ten of us will have diabetes. By 2030, the incidence of chronic disease in over 65s will more than double.

RED’s Design Process
Design at its best involves the collaboration of people, organisations
and experts in devising new solutions
.
Our design team included people
with diabetes and their families, local residents, nurses, doctors,
podiatrists, dieticians, health managers, local council officials,
psychologists, sports scientists, personal trainers, economists,
statisticians, health policy experts and social scientists, alongside
service designers, interaction designers and communication designers.
The design process acted as a conduit for these different perspectives.

process we use starts from the point of view of the individual, not the system

Systems like ebay, wikipedia, the Grameen Bank and youtube rely on
ordinary people generating the content themselves.
Their participation
shapes the nature of the service: it is co-created.

We set out to see
whether we could apply the principles behind these ‘open’ systems –
distributed tools, collaboration between people and professionals – to
healthcare systems in order to engage people in their own healthcare.
We call this approach co-creation, and seeds of it can already be seen
in the health sector. Read more about communities of co-creation, and
how they could create health services that are strengthened by
participation rather than burdened by demand.

Build services around people, not diseases:
starting from the
perspective of the individual creates radically different solutions.

Obesity and chronic disease, especially amongst older people, are major
health challenges in the UK.
Underlying these problems is a trend
towards less physically active lifestyles.

Let people themselves own the system: designing services that allow
people to set their own agendas and goals, and self-assess their
progress, creates greater engagement.

Make it aspirational: people must ‘opt-in’ to these services so it’s important to make it desirable to take part.

Make progress visible to people: use visual forms and lay terms rather than medical jargon.

Give people the tools to do things themselves: this helps them to take responsibility for their own healthcare.

good patient education programme, and the majority of patients know
what they should be doing to manage their diabetes.
Putting it into
practice, however, is not so easy.

People with diabetes, and their
families, must make significant changes in their lives and routines.

day to day routines and their individual concerns of the patients
individual and customizable options?

reward system?

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